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銳準生醫 Marker X

銳準生醫 Marker X | Branding

預防醫學專家 Marker X,以血液進行人體的癌蛋白體篩檢,有別 DNA 檢測只能預測患病的可能性,癌蛋白體檢測能精準找出人體是否發生病變。

Logo 以測量儀器——質譜儀測量出的數據圖(Peak)交錯出 M 與 X ,並在「a」中藏入檢體血液的意象,Peak 與 X 更延伸在各式規範設計中,即便 Logo 不出現,也能展現出品牌的獨特與專業。

癌症已成為 10 大死因之首,銳準生醫提供及早預防的方案,為人類帶來健康的美好生活。


Marker Exploration Corp. (or Marker X) has expertise in preventive medicine by using blood to screen the human body for oncoproteins.

Unlike DNA testing, which can only predict the possibility of a disease, oncoprotein testing can accurately determine any changes in the body.

The logo uses the measuring instrument - a mass spectrometer, and takes elements from the data graph (Peak) to intertwine M and X and incorporates the imagery of blood testing in the letter "a" of the logo. The “Peak” and “X” are further extended in various design templates.

Even if the logo doesn’t appear, it can show the uniqueness and professionalism of the brand. 

Credits

Client | Marker Exploration 銳準生醫
Production | Grandvity Design

Art Director | Noodlemaker
Account Manager | Grape Chiu
Project Manager | Sarah Peng/Jenny Lee
Design Director | Si Jia Sun
Logotype Designer | Tai Jiang Lin
Visual System Designer | Jasmine Lin
Portfolio Designer | Show Yen
Font | Arphic Fonts 文鼎字型 

銳準生醫 Marker X