和櫻 HOWIN 創設於一九七五年，專營衛浴配件設計製造，以高品質及創新研發的產品深耕台灣衛浴界。

前年委託類聚執行 Rebranding 品牌重塑，歷經商標、識別系統、產品包裝、產品型錄、形象攝影等重重挑戰，終於要把作品上線了！ 要將深耕40多年的品牌更新真的是很大的工程（拭汗），不只是類聚團隊的設計，我們在攝影企劃中，更是找了藝術家葉家祥與攝影師 How Chan 打造全新的品牌形象空間，將和櫻產品的美學與質感，落實到衛浴實景布置中。 累積每一次的轉變，創造每一天的美好。


HOWIN, established in 1975, specializes in designing and manufacturing bathroom accessories with a focus on high-quality and innovative product development.

The company has deep roots in Taiwan's bathroom industry. Recently, HOWIN underwent a comprehensive rebranding effort led by Grandvity Design, including trademark design, brand guidelines, product packaging, catalog, and brand photography.

To update their 40-year-old brand, HOWIN not only worked with Grandvity Design, but also collaborated with artist Geoffrey Yeh, and photographer How Chan to create a new interior that showcases the aesthetic and quality of their products in real-life bathroom settings.