物以類聚創辦人王子豪畢業於理工背景，擅長以理性詮釋感性、以邏輯傳遞美感，並以「影響力」與「吸引力」作為品牌魅力，期望用創作影響更多人，吸引各領域有相同理念的夥伴加入，打造出讓「商業與藝術價值並進」的多元創作團隊。

品牌識別以理性為基礎結構，商標以網點扇形表現，漸層正色表示「影響力」、反白表示「吸引力」，更將商標精算稿作為規範的一部分直接使用，以灰階作為標準色，燙金作為點綴色，傳達穩重而閃耀的品牌個性。


Grandvity’s founder Noodle Wang graduated with an engineering background. He is an expert at expressing emotion with rationality. Using the power of “influence” and “attractiveness” as the main brand appeal, he hopes to inspire through creativity and attract more partners from other fields.

Eventually, he wants to build a versatile team that can align both commercial and artistic values. Grandvity’s brand identity is based on rationality. The trademark is a dotted fan shape, using the positive side of the gradient to convey “influence”; the negative side to convey “attractiveness”.

The logo equation is also incorporated into a flexible system. Using grayscale as the main color palette and golden foiling details, the identity perfectly conveys a steady yet radiant brand personality.