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漢士達企業 Hansdar

漢士達企業 Hansdar | Branding

​已成立 20 餘年的@漢士達企業 ,致力於建築安全與健康的環境維護。

取自英文名稱的字首「HSD」,以「建築空間」為主要概念,俐落的線條呈現精準的工程技術,將 Logo 翻轉成直式,呈現出大樓形狀,象徵著從地底到屋頂;從消防、空調到排水,皆是漢士達的守護範圍;標準色則以深藍搭配原品牌色——黃色,延續血緣之外,更強化了專業的形象。

透過品牌識別再造,顛覆大眾對於傳統產業的刻板印象,為產業增添年輕色彩,提升大眾對於空間安全的重視。


Hansdar Enterprise( 漢士達企業) has been established for more than 20 years. They are committed to safe and durable building maintenance.

The main concept behind the logo is combining the letters "HSD" from "Hansdar" to build an architectural symbol.With precise guidelines that represent engineering technology, the logo becomes a building when turned vertically.

This symbolizes the range of services Hansdar provides. The brand palette features a marine blue with the original brand color: yellow, which not only carries on the original spirit but also strengthens its professional image.

Through brand recognition and reconstruction, Hansdar subverts the public's stereotype of traditional industries. The use of youthful color choices enhances the public's attention to building maintenance.

Through brand recognition and reconstruction, Hansdar subverts the public's stereotype of traditional industries. The use of youthful color choices enhances the public's attention to building maintenance. 

Credits

Client | Hansdar Enterprise 漢士達企業
Production | Grandvity Design

Art Director | Noodlemaker
Project Manager | Sarah Peng / Grape Chiu
Design Director | Si Jia Sun​
Logotype Designer | Noodle Wang
Visual System Designer | Jasmine Lin
Portfolio Designer | Show Yen
Font | Arphic Fonts 文鼎字型 

漢士達企業 Hansdar