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Jodo!

Jodo! | Branding

Jodo!唸起來就是日文的「ちょっと 等等」,提醒著人們在繁忙快速的步調下,不要忘了暫時停下休息,將健康融入生活的細節中,撫慰現代大眾因忙碌而痠痛的身體。

字體設計了圓潤的黑體,將 Q 彈、輕柔的意象融入 LOGO 中,有如按摩肌膚時溫柔而舒適的觸感;配色則從產品延伸,多元的色彩計畫增加品牌彈性,讓 Jodo!的服務橫跨不同年齡層,讓人人都能輕鬆享受功能與美感兼具的健康體驗。


Jodo! is a lifestyle product brand that aims to integrate healthy habits into everyday lifestyles to soothe the busy and sore bodies of the modern public.
Products they design include massage guns, oil, and pillows. Their name, “Jodo!” is the Japanese word for “hold on (ちょっと )”, to encourage people to pause and take a break from the fast-paced city life.

The logo features a rounded sans serif font, reflecting the comfort and elasticity of their products. The vibrant and colorful nature of the brand inspired a diverse color scheme, adding flexibility. Jodo! caters to all age groups, offering a healthy and enjoyable experience that combines function and beauty. 

Credits

Client | Jodo!​
Production | Grandvity Design​

Art Director | Noodlemaker​
Project Manager | Sarah Peng / Grape Chiu​
Designer Director | Si Jia Sun
Logotype Designer | Noodlemaker​
Visual System Designer | Jasmine Lin / Si Jia Sun​
Portfolio Designer | Show Yen / Claire Jen​