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淇豪廣告 Chyihaur

淇豪廣告 Chyihaur | Branding

淇豪廣告一直是類聚的好夥伴,成立至今30餘年,執行過海內外各大品牌的招牌標誌設計,以專業的施工團隊、設計及周到的服務聞名。
2020年與類聚合作Rebranding品牌更新,商標保留原有的「,」符號,並重新賦予「°C」的象徵,並將CH結合成「尺規」意象,表現「溫度與專業」的品牌形象,更大膽嘗試可四面縮放的標誌規範,讓標誌如尺規的般彈性,隱喻服務皆為客戶量身打造的核心理念。
企業色設定為清水模的「大師灰」與植物的「工裝綠」,並選用合適的色紙對裱成名片,以打凸呈現可變式Logo與刻度,讓名片不只是表現品牌質感,更是一支可拿來測量的尺!此配色也應用在辦公室的裝潢與擺設,從細節到環境都能讓團隊沉浸在「溫度與專業」的品牌精神中。


Chyi Haur Advertising, a trusted partner of Grandvity Design, has over 30 years of experience in building store signs for renowned brands in Taiwan and abroad.

Grandvity Design rebranded Chyihaur's logo by preserving the comma from the old logo and incorporating Chyihaur's initials CH into a new design that combines the degree symbol "°C" with ruler imagery.
This updated logo represents the brand's warmth and professionalism, reflecting its commitment to providing tailored service for all customers.

The business card design incorporates "Master Gray" and "Combat Green" colored paper, with embossed ruler scales for improved usability and quality.
This chosen color palette extends to the office interiors, ensuring a cohesive atmosphere of warmth and professionalism across Chyi Haur's brand identity. 

Credits

Client | Chyihaur
Production | Grandvity Design

Art Director | Noodlemaker
Project Manager | Grape Chiu
Logotype Designer | Noodle Wang
Visual System Designer | Jasmine Lin
Photographer | Si Jia Sun / Chun Teng Lin 

淇豪廣告 Chyihaur