類聚團隊以「翻轉、在地、向上」為概念
將白手起家的背景與經濟領袖的身分
將帶領人民一同翻轉政治的形象
濃縮在標誌中呈現
識別系統打造前、中、後層模板
並為「主流民意大聯盟」口號設計標準字
讓客戶團隊能應用在各項識別延伸物中
郭台銘團隊在競選期間
處處都能見到品牌與經營的用心
類聚非常榮幸能以設計陪伴客戶
雖然沒能走到選戰最後一刻
但用各種方法為台灣民主盡一份心力
都是非常難得且驕傲的里程碑!
The Grandvity Design team, guided by the principles of "transformation, local roots, and upward progress," captured the essence of Terry Gou (郭台銘)’s self-made background and economic leader identity in the logo, symbolizing leadership in political transformation.
The identity system includes front, middle, and back layer templates, along with standard fonts for the slogan "Major League," facilitating versatile applications across various identity extensions.
Throughout Terry Gou's campaign period, a commitment to the brand and meticulous management is evident. Grandvity Design is privileged to support the client through design, despite the journey not reaching the final election moment. Contributing in diverse ways to Taiwan's democracy marks a rare and proud milestone!
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Client | 郭台銘 Terry Gou
Production | 物以類聚視覺整合 Grandvity Design
Creative Director|Noodlemaker
Administrative Director|Grape Chiu
Project Director|Sarah Peng
Design Director|Si Jia Sun
Designer | Jason Lee / Hugo Tseng / Abby Tsai
Motion Designer | Si Jia Sun
Portfolio Designer | Hugo Tseng
Font | 文鼎字型 / 文鼎晶熙黑體E1HK