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女子馬戲 Female Circus Platform

女子馬戲 Female Circus Platform | Branding

❖ 女的溫柔,女的狂野。專屬女性表演者的馬戲平台【女子馬戲】 | 品牌識別系統 #GrandArtwork⁣

⁣「女子馬戲」是馬戲表演團隊 Eye Catching Circus 創造焦點 創立,由作品《Since1994》後,為培育與集結優秀的女性馬戲表演者為目標,因而成立的馬戲表演平台。⁣

視覺風格延續《Since1994》的設計血緣,展現出更完整的規範與應用。標準字在規矩的中文字和英文歌德體間嘗試出平衡,字體的尖角與緞帶般的筆觸,表現出女性的力量與韌性,如同中西方造字的異同,呼應女性在社會框架的衝突與矛盾。圖標更以「女」字代表,讓品牌在不同語言的國家巡演時,仍可表現女子馬戲平台的獨特印象!
謝謝創造焦點的合作邀請,有如此意義的計畫能夠發揮,才能產生美麗的火花,也期待女馬在國際間持續發光發熱,感動全世界的觀眾!


"Female Circus Platform (女子馬戲)” was created by the Eye Catching Circus team to cultivate and unite exceptional female circus performers, building on their work "Since1994".

The design style, rooted in "Since1994", features a comprehensive approach. The typography balances structured Chinese characters and English Gothic letters, reflecting women's strength through sharp angles and ribbon-like strokes.

This design echoes women's conflicts with societal frameworks, blending Eastern and Western typography influences. The Chinese character "女" (woman) logo icon maintains a logo icon distinctive identity across languages during global tours.

 

Credits

Client | Female Circus Platform 女子馬戲平台
Production | Grandvity Design⁣

⁣Art Director | Noodle Wang
Account Manager | Grape Chiu 
Executive  Manager | Sarah Peng
Design Director | Si Jia Sun
Logotype Designer | Noodle Wang / Jasmine Lin
Digital Artist | Noodle Wang​

 

女子馬戲 Female Circus Platform