Gaston 家家買 經營超過 30 年，是國內外各大知名品牌的家電代理商。隨著公司規模的發展逐漸國際化，進行品牌翻新，並與類聚展開這次的合作。

從品牌名兩個「家」發展出「家人」與「家空間」的概念，設計出品牌標語：「為家人，成為更愛家的人」，在標準字中使用黑體變形並藏入小巧思，筆畫上窄下寬象徵大型家電，也象徵門、空間與家，加深厚實與穩重的形象，以簡單的設計呈現老品牌的國際感。

感謝 Gaston 家家買 邀請合作，也希望未來持續以「用家電為生活加分，讓生活更完美」的品牌理念，為更多家庭創造生活的美好。

With over 30 years of operation, Gaston 家家買 is a prominent domestic and international household appliance distributor. As the company scales and globalizes, it embarks on a brand renewal, partnering with Grandvity Design for this endeavor.

Derived from the brand name's two "家" characters, the concepts of "family" and "home space" were developed. The logo ingeniously uses widened strokes in sans-serif typography to symbolize large appliances, doors, spaces, and homes. This imagery adds depth and reliability to the brand's image, infusing an international flair into an established identity through a minimalist design approach.