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Zack Xu

Zack Xu | BRANDING

獨立攝影師Zack以婚紗攝影為主,主張用「心」專注的去捕捉每個當下,讓精緻唯美的風格與自然結合,在大自然中捕捉每一段婚姻的溫暖與驚喜。
此作品是為Zack設計的品牌識別系統,主色調取自攝影作品裡常出現的暗綠色,表現優雅的品牌氣質,並以燙金點綴提升精緻感。
而圖像標誌為「Z」和花邊意象的結合,也同時隱含Zack Xu中Z和X的形象。延伸物包含名片、信封、相本及公文夾。


Zack Xu is a freelance wedding photographer known for capturing heartfelt moments.
His photography style combines beauty and nature to capture the affectionate and surprising moments of every marriage.

Grandvity Design developed a visual identity system for Zack, with dark green chosen as the main color to represent the brand's elegance.
Gold hot foil details were added as decorative elements to enhance the sophistication of the designs.
The logo incorporates the letter "Z" and floral imagery, with the inclusion of an "X" representing the photographer's last name, "Xu".
The visual identity system extends to various applications such as business cards, envelopes, and photo albums.

Credits

Client | Zack Xu
Production | Grandvity Design

Art Director | Noodlemaker
Logotype Designer | Noodlemaker
Design Assistant | Si Jia Sun/Jasmine Lin
Visual System Designer | Jasmine Lin
Print | Autumn Scope