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視宇 ViewEC x 秩宇 Wiser

視宇 ViewEC x 秩宇 Wiser|Branding

視宇 ViewEC 與 秩宇 Wiser 為首席跨境電商代營運顧問公司,視宇 ViewEC 致力於協助台灣企業佈局歐美日跨境電商,行銷拓展至全球市場;而秩宇 Wiser 則專精於亞馬遜平台實戰操盤,協助賣家建構通路與行銷。

視宇 ViewEC 與 秩宇 Wiser 為母子公司,在 2021 年成功獲得A輪募資,預計 2024 年上櫃,並於 2022 年委託物以類聚執行企業品牌識別更新計畫。⁣

類聚團隊將兩品牌「相同」與「不同」的精神與理念歸納梳理,以「寰宇」的概念貫徹兩品牌的共同血緣,並提取出視宇 ViewEC 的「視野」與秩宇 Wiser 的「秩序」概念,延續舊有的商標特徵,將「眼睛、光芒」與「Win、Wide、Wise」等元素設計出既有不同特色,又有相同辨識度的兩組商標,成功強化兩品牌間的連結,並注入全新樣貌,賦予未來更多無限的想像。​⁣


ViewEC and Wiser are two leading cross-border e-commerce consulting companies. ViewEC specializes in assisting Taiwanese businesses in expanding their presence in the European, American, and Japanese cross-border e-commerce markets.

Wiser specializes in operating on Amazon platforms, assisting sellers in building brand official websites, channels, and marketing.

Grandvity Design extracted the concepts of the large universal perspective of ViewEC and the structure and order of Wiser for the new logos. They continue the legacy of the old logos, becoming two new marks that have different characteristics yet the same degree of recognition.

Through rebranding, Grandvity successfully strengthened the connection between the two brands, View EC and Wiser will endow the future with more unlimited imagination with its new look. 

Credits

Client | View EC 視宇 / Wiser 秩宇
Production | Grandvity Design

Art Director | Noodlemaker​
Account Manager | Grape Chiu
Project Manager | Sarah Peng
Design Director | Si Jia Sun
Logotype Designer | Noodle Wang
Visual System Designer | Jason Lee
Portfolio Designer | Patricia Ho / Show Yen
Font | Arphic Fonts 文鼎字型

視宇 ViewEC x 秩宇 Wiser