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Lost in Zhubei

Lost in Zhubei | Branding

【 Lost in Zhubei 】成立於新竹竹北,為繁忙的都會生活帶來片刻輕鬆,提供休息的中繼站。
物以類聚與品牌負責人 Nicole Liao 一起打造輕鬆又專業的都會形象,將字母加入波浪狀變形,保留襯線體的優雅同時表現品牌輕鬆的態度,並延伸至裝潢和印刷品上,無論是上班途中來杯咖啡,或是入內稍作休息,都能暫時「Lost in」,忘卻煩惱。


“Lost in Zhubei'' is a café that offers a peaceful respite from the bustling urban lifestyle.

In collaboration with brand founder Nicole Liao, Grandvity Design has crafted a visual identity that captures the essence of a serene yet professional urban atmosphere. By incorporating waves into the logotype while maintaining the elegance of the serif font, the brand conveys a laid-back attitude that is reflected in its applications and interior designs.

Whether you're stopping by for a cup of coffee or taking a brief moment to unwind, you can immerse yourself in the ambiance of Lost in Zhubei and momentarily escape the worries of daily life. 

Credits

Client | Lost in Zhubei
Production | Grandvity Design

Art Director | Noodlemaker
Project Manager | Grape Chiu
Logotype Designer | Noodle Wang
Visual System Designer | Jasmine Lin
Photographer | Kaizer Zhuang/Si Jia Sun/Jasmine Lin
Font | Arphic Fonts 文鼎字型 

Lost in Zhubei