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串燒小次郎 Kojirou Kushiyaki

串燒小次郎 Kojirou Kushiyaki | Branding

串燒小次郎是一家隱藏在繁忙信義區中的舒適居酒屋。

餐廳的概念靈感來自於佐佐木小次郎和宮本武藏之間著名的武士決鬥。 由類聚團隊聯手三二設計 Jumping 整合品牌識別系統,加上餐廳主廚 Neil Pan 的浮世繪和 Grandvity Design 的字體,一起合作而成的,整體的風格以受昭和時代啟發後而製做出專屬於串燒小次郎的品牌設計。

Grandvity 創建了一系列描繪各種品牌元素的 Instagram 濾鏡。隨著交互設計的興起,這些 Filter 成為一種成功的營銷技術,並吸引了大量新顧客光顧餐廳。

Kojirou Kushiyaki is a cozy izakaya hidden in the midst of the busy Xinyi District.

The restaurant concept draws inspiration from the famous Samurai duel between Sasaki Kojiro and Miyamoto Musashi.

The brand identity is a collaboration between designer Jumping Chiang’s brand integration, restaurant head chef Neil Pan’s ukiyo-e, and Grandvity Design’s Showa-era-inspired typeface.

Grandvity created a series of Instagram filters depicting various brand elements. With the rise of interactive design, these filters became a successful marketing technique and attracted a large crowd of new customers to the restaurant. 

Credits

Client | Kojirou Kushiyaki 串燒小次郎
Production | Grandvity Design

Art Director | Jumping Chiang
Key Visual Designer | Neil Pan
Logotype Designer | Noodle Wang
Instagram Filter | Show Yen
Portfolio Designer | Jasmine Lin / Show Yen / Squid Yu / Patricia Ho 

串燒小次郎 Kojirou Kushiyaki