Eye Catching Circus 創造焦點是以馬戲類型為主的表演團隊，並連續獲得3屆臺中市傑出演藝團隊，2015年創團至今，吸引到跨界領域的表演者結合馬戲，創造出獨樹一格的演出風格，作品類型橫跨家庭親子到探討心靈藝術，演出類型多元，在2022年決定重塑品牌是決定為，乘載未來更豐富的發展方向。

品牌融合創造焦點原有的藍綠色，加入熱情的紅色與專業的藍色，並以黑色作為底色搭配，呈現更成熟與穩重的團隊；Logo 則以「創」字為核心，融合東、西方的筆畫——歌德、毛筆、黑體、襯線體...等元素，象徵馬戲表演蘊含的多元文化，並藏入星芒表現出「焦點」，創造具有閱讀性又獨特的新創字，如同創造焦點的團隊精神，以馬戲為核心，發展出各式各樣多元的演出，為台灣表演藝術注入豐富的馬戲文化新美學。


Eye Catching Circus is a circus-based performance team, which has won three consecutive Taichung Outstanding Performing Arts Teams. The decision to rebrand in 2022 is a decision to carry a richer development direction in the future.

The new brand merges the original turquoise color, adding an enthusiastic red and calming blue, and matching it with black as the background color to present a professional brand.

The logo takes the word "創" (meaning creation in Chinese) as the basis, integrating Eastern and Western typographic styles: gothic, brush, black, and serif, to symbolize Eye Catching Circus’ multiculturalism. The star in the logo symbolizes the “eye-catching” quality.

Eye Catching Circus developed diverse performances, injecting rich new aesthetics of circus culture into Taiwan's performing arts.