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Drink in >

Drink in >|Branding

由類聚團隊聯手三二設計 Jumping 整合品牌識別系統,從裝潢、視覺到行銷活動,皆以街頭流行來包裝年輕定位,並以「派對橘」為品牌調性,搭配去飽和度的自然材質與大量的矩形,打造全台北最橘的個性飲料店!

標誌設計以 Drink 的「K」為巧思,巧妙地藏入< >的符號概念,貫穿品牌諧音「in」與「飲」的概念,讓顧客能在這個空間輕鬆相聚、開心暢飲! 「Drink in >」的飲品與餐點更是不在話下,店長九年的餐飲經驗,不斷改良出最高品質的飲品與餐點,加上舒服的用餐環境,讓顧客們有個地方能開心大聊、能休息、能久待、能創作,帶給台北東區一個又帥又舒服的新據點!


Located in Taipei, Taiwan, "Drink in >" is a beverage shop that offers a wide range of drinks and finger foods. Situated in a quiet street within the bustling Eastern District, it provides a place for friends and family to chat and relax from day to night, serving classic Taiwanese bubble tea to late-night beers.

Grandvity, in collaboration with 32 Design Studio, has designed the branding and interior of "Drink in >", incorporating the characteristics of "street-style" and "minimalism". By utilizing desaturated natural materials and shapes, we have created a vibrant and distinctive beverage shop in Taipei.

The name "Drink in >" holds two meanings, representing both the act of drinking and the space where you enjoy your drinks. We have cleverly hidden the symbols < > within the letter "K" of the logo, emphasizing the essence of being "in" the experience of "Drink in>". 

Credits

Client | Drink in﹥
Production | Grandvity Design

Art Director | Noodlemaker / Jumping Chiang
Account Manager | Grape Chiu
Project Manager | Sarah Peng
Design Director | Si Jia Sun
Logotype Designer | Si Jia Sun​
Visual System Designer | Si Jia Sun / Jasmine Lin / Luna Wang
Portfolio Designer | Jasmine Lin / Patricia Ho
Interior Design | 32 Design Studio
Photographer | Jumping Chiang / Andrew Kan / Dola Chao
Font | Arphic Fonts 文鼎字型 

Drink in >