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Beaubi

Beaubi | Branding

美業品牌「Beaubi 美到家」提供美睫、霧眉、採耳等專業到府服務,讓客人能自在的在家享受變美過程,並整合教育培訓,提供更多美甲、美睫師創業機會,為美業打造新型態的商業模式。

類聚為品牌操刀識別系統,以帶有設計感的襯線體繪製標準字,並以柔和的粉膚色為品牌色,定義高級而不昂貴、精緻而不奢華的視覺形象,讓顧客在與品牌接觸時,都能像品牌理念「beautiful you」般,簡單又輕鬆地認識 Beaubi。


Beaubi, a beauty brand that provides professional at-home services such as eyelash extensions, eyebrow microblading, and ear-cleaning, has integrated education and training to offer more opportunities for nail and lash technicians to start their own businesses, creating a new type of business model for the beauty industry.

The branding system, designed by Grandvity, features a stylish serif typeface for standard lettering with a soft blush color as the brand color, defining an elegant yet affordable and exquisite visual identity.

This allows customers to easily and effortlessly recognize Beaubi, in line with the brand philosophy of "beautiful you," and experience the brand's high-quality and personalized services. 

Credits

Client | Beaubi
Production | Grandvity Design

Art Director | Noodlemaker​
Account Manager | Grape Chiu
Project Manager | Sarah Peng
Design Director | Si Jia Sun
Logotype Designer | Noodle Wang​
Visual System Designer | Jasmine Lin
Portfolio Designer | Jasmine Lin / Patricia Ho
Font | Arphic Fonts 文鼎字型