1994年創立的Antrc致力於製造汽車售後服務零配件和汽車改裝套件，項目包括塑膠零件、金屬部品及其他各類汽車零組件。

原以傳統產業的型態經營，隨著市場趨勢及業態轉型，2018年為品牌進行品牌識別重塑計畫，將服務推廣至更廣泛的消費族群，提高品牌能見度。

Logo以汽車維修常見的螺帽為概念，提取六角形及圓角意象，設計出簡單俐落的標誌，並以此意象延伸品牌規範；而色彩計畫上，以品牌原有的紅色為主色，加入深藍色為襯色、淺棕為裝飾色；保留原有的品牌氛圍，並訂定完整的系統規範，將Antrc的精神延伸至logo、DM、網站和展覽上，並以「車安思微」的全新標語來提升原有的品牌主張「Better parts, better performance.」，打造可應用於新型態銷售模式的完整視覺系統與規範，注入如房車注重細節外型與安全性兼顧的品牌感受。

Established in 1994, ANTRC specializes in manufacturing automotive aftermarket spare parts and car modification kits.

In 2018, ANTRC underwent rebranding to expand its consumer base and increase brand visibility.

Inspired by a wheel nut, the logo features a sleek design with hexagonal and rounded elements.

The color scheme includes the original red, along with deep blue and light brown.

The revitalized brand extends to various platforms, incorporating the slogan "車安思微" (Be prepared for danger in times of peace) and creating a comprehensive visual system suitable for new sales models.