五年前的 Zack 從一人團隊開始
與物以類聚合作了第一個識別系統
提取攝影師的自然系風格作品
設計了以綠質為基調的品牌色
並以優雅雕花形塑「Z」字標誌
這五年品牌的成長
隨著客戶與夥伴數量的暴增
從個人品牌「Zack Xu」
更名為「ZACK VISUAL CO.」的公司名稱
並找了物以類聚執行第二階段的品牌重塑
將原先風格較強烈的雕花
移置延伸物作為輔助圖形
並給予更多的色調彈性
因應更多元的團隊專業與服務
識別系統就像是品牌的皮膚
Logo更像是那張臉
隨著事業體的轉變與成長
更需要識別系統適切的跟進
讓設計與品牌裡應外合
讓商業與藝術價值並進
Five years ago, Zack collaborated with Grandvity Design to establish our initial identity system, capturing the photographer's style with a green-themed palette and an intricately sculpted "Z" logo.
As our clientele expanded exponentially, the brand transitioned from "Zack Xu'' to "ZACK VISUAL CO." In the subsequent refinement, Grandvity Design strategically repositioned floral elements as supplemental graphics to provide greater tonal flexibility for diverse team specialties and services. This dynamic evolution ensures seamless integration, embodying the perfect synthesis of design and brand essence, and the harmonious fusion of commercial and artistic values.
Client | Zack Visual Co.,
Production | 物以類聚視覺整合 Grandvity Design
Creative Director|Noodlemaker
Administrative Director|Grape Chiu
Project Director|Sarah Peng
Design Director|Si Jia Sun
Logo Designer | Noodle Wang
Designer | Jasmine Lin / Patricia Ho / Jason Lee
Photographer | Patricia Ho