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咖啡控 Coffee Con

咖啡控 Coffee Con | Branding

由三位年輕咖啡控成立的品牌,並在蘆洲、新莊與北投各有一間咖啡廳,藉著對咖啡的堅持(與年輕幽默的外型),在社區獲得姊姊阿姨們的壓倒性好評!

在 2023 年底,協同物以類聚與三二設計將五年店面翻新,起心動念、改頭換面,將商標、視覺形象與裝潢一起品牌重塑。

類聚團隊由品牌定位開始探索,以保留人情味的年輕形象出發,依序完成品牌定調、商標、視覺規範、包裝、菜單、識別系統手冊與攝影、社群建議,再交由二三設計執行室內裝潢規劃,完整執行識別重塑,讓形象更符合三位年輕人的經營方式,發揮咖啡控的魅力,拓展廣大客群,推廣高品質咖啡到更多地方!

Grandvity Design and 32 Design collaborated to revamp Coffee Con's brand. The logo, visual identity, and interior design of the five-year-old café brand were redesigned, preserving its youthful and personable image. The process involved defining the brand tone, logo redesign, visual guidelines, packaging, menu, identity system manual, and photography, along with community engagement suggestions. The subsequent execution of interior design planning by 32 Design ensured a comprehensive brand transformation. The goal was to align the image with the dynamic management style of the three young entrepreneurs, emphasizing the appeal to coffee enthusiasts, expanding their customer base, and introducing high-quality coffee to new horizons!

Credits

Client | 咖啡控 Coffee Con

Production | 物以類聚視覺整合 Grandvity Design⁣


Creative Director | Noodlemaker

Account Manager | Grape Chiu 

Executive  Manager | Sarah Peng

Design Director | Si Jia Sun

Project Manager | Zoe Liu

Executive Producer | Jasmine Lin / Urika Wu

Designer | Jasmine Lin / Hugo Tseng / Jason Lee / Brian Tseng

Interior Design | 32 Design Studio

咖啡控 Coffee Con