Princess Ai - PAQEMUC | Album Packaging

Princess Ai (戴愛玲) 's new Mandarin album for 2023, titled "巴古慕 PAQEMUC", is a personal album that showcases her life story. It can be said that this is one of the most recognizable albums of Princess Ai's since her debut.

In collaboration with Warner Music, Grandvity Design took the princess story as the core concept, using classic princesses from fairy tales to interpret the songs in the album. Grandvity executed the album design, creating a series of standard typography and single covers that align with the songs and album title. The 10 songs are arranged like chapters in a storybook, presenting the concept and creative ideas of the project.

Each song and lyrics in the album reflects Princess Ai's playful personality and the heartfelt words she wants to express. Whether it's the well-known powerhouse diva or the Paiwan princess, looking back at the journey of her 11 albums, it all started with the daughter of a motorcycle shop owner…
Client | Warner Music Taiwan 華納音樂
Production | Grandvity Design 物以類聚視覺整合

Art Director | Noodlemaker
Account Manager | Grape Chiu
Project Manager | Sarah Peng
Design Director | Si Jia Sun
Logotype Designer | Jason Lee
Album Designer | Jason Lee
Portfolio Designer | Jason Lee / Patricia Ho
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