HUR | Branding

Emerging from the talent show “Dancing Diamond 52” (菱格世代 DD52) , the Taiwanese girl group "HUR" combines "Hurricane" and "Her," showcasing the strong individual characteristics and charm of its members.

Grandvity Design created the brand identity for the idol group "HUR," addressing the challenge of applying brand principles to this context. This included logo usage, colors, fonts in Mandarin and English, and exclusive patterns that shape the brand's identity. The design also features fan-exclusive logos like "Thunder," representative icons merging spirit animals and English names, and channel-specific designs for a unique visual image.

Client | HUR Official
Production | 物以類聚視覺整合 Grandvity Design⁣

Art Director|Noodlemaker
Account Manager|Grape Chiu​
Project Manager|Sarah Peng
Design Director|Si Jia Sun
Visual Designer|Si Jia Sun / Noodle Wang
Animator | Si Jia Sun
Logotype Designer|孫嘉緯 Chi Wei Sun 
Portfolio Designer | Jason Lee
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