Float Living|Branding

The popular reusable boba cup brand "FLOAT," decided to launch a new brand called "Float Living" in 2022. Float Living focuses on creating high-quality, sustainable, and visually pleasing daily products.

Grandvity Design created a logo that incorporates the imagery of a Boba cup, paying homage to their previous brand, "FLOAT." With a natural color palette and playful slogan placement, the brand aims to create a laid-back, convenient, and creative living experience.

Client | Float Living
Production | Grandvity Design

Art Director | Noodlemaker
Account Manager | Grape Chiu
Project Manager | Sarah Peng
Design Director | Si Jia Sun​
Logotype Designer | Jasmine Lin / Show Yen
Visual System Designer | Patricia Ho
Portfolio Designer | Jasmine Lin / Patricia Ho
Font|Arphic Fonts

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