Eye Catching Circus｜Branding
Eye Catching Circus is a circus-based performance team that has won three consecutive Taichung Outstanding Performing Arts Teams. Their decision to rebrand in 2022 is to carry a richer development in the future.
The new brand merges the original turquoise color, adding an enthusiastic red and calming blue, and using black as the background color to present a professional brand.
The logo takes the word "創" (meaning creation in Chinese) as the basis, integrating eastern and western typographic styles: gothic, brush, black, and serif, to symbolize Eye Catching Circus’ multiculturalism. Eye Catching Circus continues to develop diverse performances, injecting rich new aesthetics of circus culture into Taiwan's performing arts.