Beaubi, a beauty brand that provides professional at-home services such as eyelash extensions, eyebrow microblading, and ear-cleaning, has integrated education and training to offer more opportunities for nail and lash technicians to start their own businesses, creating a new type of business model for the beauty industry.
The branding system, designed by Grandvity, features a stylish serif typeface for standard lettering with a soft blush color as the brand color, defining an elegant yet affordable and exquisite visual identity. This allows customers to easily and effortlessly recognize Beaubi, in line with the brand philosophy of "beautiful you," and experience the brand's high-quality and personalized services.
Client | Beaubi
Production | Grandvity Design
Art Director | Noodlemaker
Account Manager | Grape Chiu
Project Manager | Jenny Lee / Sarah Peng
Design Director | Si Jia Sun
Logotype Designer | Noodle Wang
Visual System Designer | Jasmine Lin
Portfolio Designer | Jasmine Lin / Patricia Ho
Typography｜AR SYSongB5HK Display H32 / AR UDJingXiHei E1B5Pro